When UK shopping centres go on sale, what the Tide Score means, and how to catch the peak, not the start.
-
30 Aug 2026
This week's tide — w/c 24 August 2026
UK sale activity for the week commencing 24 August 2026: the tide rose, with 36% of tracked shops on sale across 40 centres by Sunday.
-
23 Aug 2026
This week's tide — w/c 17 August 2026
UK sale activity for the week commencing 17 August 2026: the tide eased, with 24% of tracked shops on sale across 40 centres by Sunday.
-
16 Aug 2026
This week's tide — w/c 10 August 2026
UK sale activity for the week commencing 10 August 2026: the tide eased, with 29% of tracked shops on sale across 40 centres by Sunday.
-
9 Aug 2026
This week's tide — w/c 3 August 2026
UK sale activity for the week commencing 3 August 2026: the tide eased, with 44% of tracked shops on sale across 40 centres by Sunday.
-
2 Aug 2026
This week's tide — w/c 27 July 2026
UK sale activity for the week commencing 27 July 2026: the tide rose, with 55% of tracked shops on sale across 40 centres by Sunday.
-
26 Jul 2026
This week's tide — w/c 20 July 2026
UK sale activity for the week commencing 20 July 2026: the tide held level, with 46% of tracked shops on sale across 40 centres by Sunday.
-
22 Jul 2026
How long do UK summer sales actually last?
UK summer sales typically run from late June to early August, but the honest answer is a curve, not a date range — they build for a couple of weeks, hold at a peak in mid-to-late July while discounts deepen, then wind down. Here's the real timeline and how to read where a sale is in its cycle.
-
22 Jul 2026
The anatomy of a sale: it rises, it holds, it cuts deeper — then it's gone
A sale isn't a switch, it's a curve. Shops join one by one on the way up, the centre holds at the top, and while it's up there the discounts quietly get deeper — before the whole thing recedes. Here's the shape of a sale cycle, and why it changes when you should look.
-
19 Jul 2026
This week's tide — w/c 13 July 2026
UK sale activity for the week commencing 13 July 2026: the tide eased, with 58% of tracked shops on sale across 40 centres by Sunday.
-
12 Jul 2026
This week's tide — w/c 6 July 2026
UK sale activity for the week commencing 6 July 2026: the tide held level, with 73% of tracked shops on sale across 40 centres by Sunday.
-
5 Jul 2026
This week's tide — w/c 29 June 2026
UK sale activity for the week commencing 29 June 2026: the tide rose, with 74% of tracked shops on sale across 40 centres by Sunday.
-
28 Jun 2026
This week's tide — w/c 22 June 2026
UK sale activity for the week commencing 22 June 2026: the tide rose, with 66% of tracked shops on sale across 40 centres by Sunday.
-
22 Jun 2026
What a sale actually looks like: reading the Tide card at high tide
Westfield London just hit high tide, 23 of 40 shops on sale, up from 9 two weeks ago. Here's how to read the Tide card, what the score really means, and why the day you go matters as much as where.
-
21 Jun 2026
This week's tide — w/c 15 June 2026
UK sale activity for the week commencing 15 June 2026: the tide rose, with 55% of tracked shops on sale across 33 centres by Sunday.
-
21 Jun 2026
Why I built Tide, and how to never waste a shopping trip again
The story behind Tide. After one too many wasted journeys around Westquay, I built the tool I wanted: a simple daily score that tells you when a centre is actually worth the trip.
-
21 Jun 2026
When do UK shopping centres have their biggest sales? (2026 calendar)
A month-by-month guide to the biggest UK shopping-centre sale windows in 2026, from Boxing Day and January clearance to the summer sales and Black Friday, plus how to time your trip to catch the peak.
-
18 Jun 2026
Westquay sales: when to go and which shops discount most
How to time a Westquay (Southampton) shopping trip around the sales. What the Tide Score tells you, how sale activity builds through the year, and how to know it's worth the journey.
-
14 Jun 2026
This week's tide — w/c 8 June 2026
UK sale activity for the week commencing 8 June 2026: the tide rose, with 32% of tracked shops on sale across 33 centres by Sunday.