When UK shopping centres go on sale, what the Tide Score means, and how to catch the peak, not the start.
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1 Nov 2026
This week's tide — w/c 26 October 2026
UK sale activity for the week commencing 26 October 2026: the tide rose, with 41% of tracked shops on sale across 40 centres by Sunday.
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25 Oct 2026
This week's tide — w/c 19 October 2026
UK sale activity for the week commencing 19 October 2026: the tide held level, with 17% of tracked shops on sale across 40 centres by Sunday.
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18 Oct 2026
This week's tide — w/c 12 October 2026
UK sale activity for the week commencing 12 October 2026: the tide held level, with 17% of tracked shops on sale across 40 centres by Sunday.
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11 Oct 2026
This week's tide — w/c 5 October 2026
UK sale activity for the week commencing 5 October 2026: the tide rose, with 17% of tracked shops on sale across 40 centres by Sunday.
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4 Oct 2026
This week's tide — w/c 28 September 2026
UK sale activity for the week commencing 28 September 2026: the tide held level, with 15% of tracked shops on sale across 40 centres by Sunday.
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27 Sep 2026
This week's tide — w/c 21 September 2026
UK sale activity for the week commencing 21 September 2026: the tide held level, with 15% of tracked shops on sale across 40 centres by Sunday.
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20 Sep 2026
This week's tide — w/c 14 September 2026
UK sale activity for the week commencing 14 September 2026: the tide held level, with 15% of tracked shops on sale across 40 centres by Sunday.
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13 Sep 2026
This week's tide — w/c 7 September 2026
UK sale activity for the week commencing 7 September 2026: the tide held level, with 14% of tracked shops on sale across 40 centres by Sunday.
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6 Sep 2026
This week's tide — w/c 31 August 2026
UK sale activity for the week commencing 31 August 2026: the tide eased, with 14% of tracked shops on sale across 40 centres by Sunday.
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30 Aug 2026
This week's tide — w/c 24 August 2026
UK sale activity for the week commencing 24 August 2026: the tide rose, with 36% of tracked shops on sale across 40 centres by Sunday.
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23 Aug 2026
This week's tide — w/c 17 August 2026
UK sale activity for the week commencing 17 August 2026: the tide eased, with 24% of tracked shops on sale across 40 centres by Sunday.
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16 Aug 2026
This week's tide — w/c 10 August 2026
UK sale activity for the week commencing 10 August 2026: the tide eased, with 29% of tracked shops on sale across 40 centres by Sunday.
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22 Jul 2026
How long do UK summer sales actually last?
UK summer sales typically run from late June to early August, but the honest answer is a curve, not a date range — they build for a couple of weeks, hold at a peak in mid-to-late July while discounts deepen, then wind down. Here's the real timeline and how to read where a sale is in its cycle.
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22 Jul 2026
The anatomy of a sale: it rises, it holds, it cuts deeper — then it's gone
A sale isn't a switch, it's a curve. Shops join one by one on the way up, the centre holds at the top, and while it's up there the discounts quietly get deeper — before the whole thing recedes. Here's the shape of a sale cycle, and why it changes when you should look.
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22 Jun 2026
What a sale actually looks like: reading the Tide card at high tide
Westfield London just hit high tide, 23 of 40 shops on sale, up from 9 two weeks ago. Here's how to read the Tide card, what the score really means, and why the day you go matters as much as where.
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21 Jun 2026
Why I built Tide, and how to never waste a shopping trip again
The story behind Tide. After one too many wasted journeys around Westquay, I built the tool I wanted: a simple daily score that tells you when a centre is actually worth the trip.
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21 Jun 2026
When do UK shopping centres have their biggest sales? (2026 calendar)
A month-by-month guide to the biggest UK shopping-centre sale windows in 2026, from Boxing Day and January clearance to the summer sales and Black Friday, plus how to time your trip to catch the peak.
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18 Jun 2026
Westquay sales: when to go and which shops discount most
How to time a Westquay (Southampton) shopping trip around the sales. What the Tide Score tells you, how sale activity builds through the year, and how to know it's worth the journey.