Easter is the first meaningful sale moment of spring: a long weekend where most big chains run event discounts — typically 20–40% off rather than clearance-deep — across full spring ranges.
Because it's an event promotion rather than end-of-season clearance, stock is full and sizes are easy; the discounts just don't go as deep as summer or Boxing Day. Good for buying what you actually planned to buy, not for bargain-hunting.
One email when the Tide Score says it's the moment to go. No spam, unsubscribe anytime.
From around 5 April 2027, based on the UK retail sale calendar. Exact start days vary by retailer.
Easter itself moves (late March to late April). The date shown here is an approximate anchor; the promotions track the bank-holiday weekend, whenever it falls.
All the year's windows: the UK sale calendar →